Jeff (not real name) started his online side hustle in 2003.

Google Adwords was hot, clicks were cheap and he along with many other aspiring marketers were earning a side income rather easily with this method.

Very soon things changed and ads were no longer profitable.

In fact, there was a ripple felt throughout the industry and a lot of people, unfortunately, had no choice but to renew their resumes to apply for the same jobs they had quit.

This was a very painful experience for most.

Jeff was earning a decent income in I.T. So he technically didn’t need to succeed with his side hustle or his form of affiliate marketing.

However he really wanted to spend more time with his wife and kids, so he set himself a goal to have his side hustle income match his IT salary. 

He truly committed to getting it.

He bought hundreds of info products.

He paid tens of thousands on expensive coaching and mentorship programs.

He followed the advice yet couldn't hit his goal.

After many failed attempts.. Jeff, he found the answer:

He never built an email list. 

Don’t be like Jeff and click here to get started with list-building.