And she wanted to create an entire marketing automation system, from the ground up.
When Amanda Holmes inherited the coaching empire, Chet Holmes International, she knew that if they wanted to keep growing
the business, they’d need to modernize.
But...most digital marketing software is far too complex
“Leadpages has taken what we had with a call center, what we had with radio ads, what we had with 3 different divisions and made it automated and online. By a click of a button I have control of all that.
After just 5 months of using Leadpages, her team hasn’t just embraced marketing automation and rebuilt their sales & marketing funnel. They’ve increased their sales by 1100%.
Amanda and her team have seen so much success with their marketing automation strategy and Leadpages, we had to reveal
them all:
- Compelling Lead Magnets
This was the strategy that started it all. Amanda’s team crafted a more targeted opt-in bribe: a series of videos teaching salespeople to “get past any gatekeeper,” among other enticing promises.
- Enticing Launch Funnels: When leads opted in, subscribers would be sent a timed sequence of three emails, each
containing a link to a video embedded on Leadpages landing page. These pages were an attractive, convenient means of delivering the promised lead magnets, along with an added bonus: social share functions prompted page visitors to share the content with their network via Facebook.
- Interactive Webinars: When leads had completed the video sequence, they received a final email inviting them to a
sales webinar. Perhaps because they’d already seen the value of CHI’s training techniques through the videos, a remarkable 20% of people who received this email signed up for the webinar. (And 73% of them showed up!)
- High Converting Sales Pages: During and after the webinar, attendees were directed to this focused sales page
offering a full year of access to CHI’s sales training materials. How many of them bought a membership? On average, about 12%—and more recently, Amanda’s seen sales conversion rates as high as 24%.
How Does This Apply to You and Your Business?
“Yes, Leadpages did increase conversions. Yes, it increased our leads tenfold. But, ultimately for me, it gives me peace of mind.”
Few family businesses are as massive as the one Amanda Holmes took on. But she’s far from alone in needing to bring her company into the digital world.
In getting Chet Holmes International online and automated, she made several smart decisions
that businesses of any size would be wise to follow as they adopt new marketing technology:
- Start simple
Amanda didn’t begin by promoting an e-commerce store for all CHI’s products or putting up a big video
library for leads to wade through. Instead, she thought carefully about what she needed people to do at each step of the sales sequence and built a targeted landing page around that one goal.
- Create content people will love
Another interesting thing happened when Amanda put this sequence into place—she
noticed that her email open rates went up. Her theory: people were excited about receiving the lead-magnet content they’d been promised on her landing page, and that excitement spilled over into wanting to see what else CHI had to say.
- Measure your results
And I’m not just saying that because it makes it easier to write a good case study. By
keeping track of her conversion rates as she put each piece of her strategy into place, Amanda was able to feel certain she was on the right course even as she made drastic changes to her sales model. (Fortunately, Leadpages puts conversion rates front and center for each tool you use, so this is easy to track!)
If you’re interested in trying some of Amanda’s strategies in your own business, we’ve got some tools that will make that
easier. For a limited time, try Leadpages and save 20% off any plan.