This newsletter started many years ago when Zoul, the founder of TDI ventured into affiliate marketing for the first time, while trying to pay for his college tuition in the united states as an international student.
The lessons learned led him to build an affiliate business while promoting other people's offers. The main platform used for advertisement until recently was solo ads. Solo ads, stand for dedicated email sent to an audience
specifically for the purpose of promoting what it is that you are selling.
Solo Ads are very popular in the internet marketing world but The Digital Income has noticed a decline in the quality of leads obtained from driving traffic via solo ads. This doesn't mean that solo
ads are bad, it just means that TDI needs to be more exclusive and expand to other marketing channels.
We've set our sights on Facebook ads. This is a shocker especially when most of our solo ads vendors warned against the pitfalls of using Facebook Ads
.
"Don't use Facebook, the traffic is very expensive and you will get banned".
We didn't listen and decided to test Facebook ads and see . The results can be seen in this blog post.
Zoul, the founder of TDI has become very interested in the platform and is performing a series of tests to gauge the effectiveness of using Facebook ads. The results discovered so far are exciting to see and we've only just scratched the surface.
For the year 2023, TDI will also focus on growing it's social media following and invite you to like our Facebook Page if you haven't already.