Don’t let leads and sales slip through the cracks
Your homepage receives a majority of your web traffic, so it’s important to have your page
optimized for a desired outcome…a lead, a sale, or another high-value action.
Here are some website optimization techniques you can tackle ASAP!
1 – Determine the primary goals of your home page
When
it comes to your home page, one of the most important things you can do is understand your page’s main purpose. Then, set goals that correspond with them.
2 – Wireframe your content
The type of content presented on your home page helps set the pace for the rest of your website, so make sure you map out
what you want to be included in it.
3 – Condense your primary message into a single phrase
To quickly deliver a single, high-impact message on your home page, refine and test your headline copy until you
understand what resonates with your unique audience.
4 – Create an opt-in opportunity with a pop-up
Because more than 90% of first-time website visitors aren’t ready to make a purchase, provide a lead-capture opportunity
on the highest-trafficked page of your site: the home page.
5 – Add in an alert bar
An alert bar, which is a thin banner that spans the width of a web page, is a great way to make an announcement, opt-in
opportunity, and create a dynamic home page experience.
6 – Keep it simple
Keep design simple on your home page. Don’t fall into the trap of having the world’s busiest and most distracting home
page.
7 – Sprinkle in a little SEO
It doesn’t matter how helpful your home page is if you haven’t optimized it for a keyword. Use keyword tools to discover
and map a primary keyword to the home page.
8 – Direct traffic: create a frictionless flow
Your home page should highlight what your business is about while offering enticing options for website visitors to learn
more. Create a good user experience to maximize the visitors’ experience.
9 – Tracking code/pixel
Add in your tracking code and pixels to track on-site web behavior and return on ad spend.
Learn more...
