2023 is here and like many other respectable businesses, you need a business strategy for the new year.
If you’re looking for a way to take things to the next level a good place to start is your brand.
Branding is a long-term investment, but when done right the payoff is more than worth it. A memorable brand will appeal to your ideal audience and fill the top of your funnel with plenty of potential customers.
Here are our top brand building tips.
Identify the problem
you're solving
You probably have a pretty good idea of the problem to solve for your customers. For example, if you’re a business coach you might say you help people start their own online business.
But is that really the problem you’re solving for people? Dig deeper and keep asking
yourself why that problem matters to people.
For example, why do people want to start their own business?
Because they want to quit their job. And why does that matter?
Because they don’t enjoy what they do. And why does that matter?
Because they want to spend their time working on projects their passionate about.
The
deeper you dig the closer to the real problem you’ll get. That’s what you’ll want to build your brand around.
Build brand around Your Customers
Years ago, brands would align themselves with their customers’ identity. But today, consumers are more concerned about
finding brands that share their values.
So, when you’re building your brand determine who your ideal customer is—then figure out what’s important to them. Finally,
assess your own values and see where there’s overlap.
For example, if both you and your audience care about the environment lean into that and make that part of your brand.
This will build a deeper connection with your customers and increase brand loyalty.
Understand who your brand is for
We’ve all heard the saying “If you try to please everyone you’ll end up pleasing no one,” and the same is true for your
brand.
You need to be specific and find your niche. Maybe that’s digital marketing services for
women entrepreneurs.
The key is to hone in on a specific identity and specialize in it.
Sure, some people might not like you because you don’t cater to them. But those that do identify with your brand will LOVE
you.
Be your brand
If there’s one thing that’s important to consumers these days, it’s authenticity.
Essentially, you can’t just talk the talk—you need to walk the walk as well.
You have to embody the values and idealogy of your brand and carry that through everything you do as part of your
business.
Otherwise, your customers will see you don’t really practice what your brand preaches and will be quick to leave.
This is why it’s so important to create a brand that’s true to who you really are. That way you don’t have to fake it and
you’ll attract people who are a perfect fit for you and your business.
Ready to build your brand?
Use the advice above to start crafting the perfect brand for your business. And if you need any help feel free to reach
out to our team. We’re always happy to help!
