What makes a lead magnet magnetic? 

Free content is everywhere. All you have to do is enter your email address and that ebook, webinar, or guide is yours for the taking. 

But with so much of it out there, how do you make sure that your lead magnet is actually working?

Here are 7 key things that will make a lead magnet effective:

• It’s thoughtfully tailored to attract a specific audience.
• It focuses on solving a problem or addressing a specific issue.
• It relates to your business and industry.
• It’s as short, sweet, and simple as it needs to be. 
• It requires customers to opt-in with personal information.
• It’s well-designed, taking both function and aesthetics into consideration. 
• It’s not just an email newsletter—it’s unique, downloadable content.

Want more tips? Check out our article: 15 Ways to Make a Lead Magnet in 30 minutes or Less.

Additional Posts to Check out

Zoul @ TheDigitalIncome.com 
 

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