Want to increase your sales funnel conversion rate? 

Don't overlook the importance of your call-to-action (CTA) buttons. Here are some top tips we've learned from creating countless landing pages and testing multiple button variations:

• Choose the right color: Use a color that's on-brand and part of your color palette. Bright colors usually work best, and contrasting colors can help your CTA buttons stand out.
• Use action words: Pair actionable text like "get", "reserve", and "read" with your desired action to create a strong CTA button.
• Keep it short: Stick to short, clear, and direct phrases. Limit yourself to three or four words, and no more than five or six.
• Speak in the first person: Studies have shown that using "my" instead of "your" in your CTA button text can increase conversions by up to 90%.
• Create a sense of urgency: Add "now" or "today" to your button text to create urgency and encourage immediate action.
• Use multiple buttons: Sprinkle CTA buttons throughout your page, ideally at the end of each section, to make it easy for visitors to take the next step.
• Test, test, and test some more: Use A/B testing to experiment with different color and text combinations and find the winning button.

Follow these tips to create high-converting CTA buttons on your landing pages, website, and emails. 

Happy marketing!

Good luck!

 

Best, 

The TDI Team 

W: Thedigitalincome.com

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