Rich You, Poor You
Rich Dad Poor Dad has been one of the single most important books I've ever read.
In his 2nd book, Cashflow Quadrant, the author of RDPD, Robert Kiyosaki tells the story of two village men Ed and
Bill.
Ed and Bill lived in a village with a water shortage, so they set out to solve this problem by starting a water-carrying business.
Ed grabbed two buckets and started hauling water back and forth every day. It was back-breaking work, but he was making good money and making a difference for
villagers.
Bill didn't haul water.
Instead, he started planning a pipeline.
This pipeline took several months to conceive, architect, and build.
Ed watched Bill spending day after day, thinking, sketching, and strategizing, feeling superior, because he was busier than ever. He was seizing the
opportunity.
One day, though, Bill finished the pipeline and everything changed.
He walked into the village square, attached a faucet to the pipe, and turned it on.
Villagers started walking up, one by one, filling up their buckets and pots, paying Bill a small fee, and going about their day.
Bill never did any sort of manual labor ever again.
Different story for Ed, though.
Seeing how villagers were using Bill’s faucet, he recruited a few people to help him carry water more efficiently.
But it also created expenses Ed didn’t budget for.
His inkom went down.
Then customers started leaving him one by one, preferring the faster and more efficient way of getting water.
Things got even worse when Ed hurt his back during one of the trips and couldn't work as much anymore.
The point of the story?
No matter how hard you’re willing to work, having a system is always better.
That’s what I’ve done with traffic generation.
Free traffic fanboys spend hours every day, writing articles, shooting videos, recording podcasts, repurposing content, and monitoring their stats.
They get a trickle of traffic here and there.
But if they stop working, the traffic stops.
Me?
I learned that a traffic faucet can be turned on and off at will.
Here’s a new traffic case study where I explain how it works.
This traffic source is rare because it's both automated, quality and affordable.
It converts, but it doesn’t cost an arm and a leg.
Don’t get me wrong.
It’s not free. And there’s a cost.
But this cost is amortized quickly by the conversions it generates (enable images):
WATCH TRAFFIC CASE STUDY FOR DETAILS
Sincerely,
