What is the ideal budget you need to test Facebook ads in 2021?
How long does it take to develop a high-performing Facebook ads campaign?
These are the two of the most common questions about Facebook ads.
Recently, FB ad agency that shall remain nameless, stated in response to these questions:
“We recommend you budget at least 7,000.00 to determine if Facebook ads will work for your business. Whatever your total budget is, divide it by 6. Why? Because it takes at least 6-months to build an effective Facebook campaign. This is because you will rarely build a profitable campaign on day 1. It takes weeks and months of reviewing performance data and making proper changes to your campaign to increase
performance.”
Ouch.
This explains why the only people who report results with Facebook ads are the agencies that sell Facebook ad management services.
Thing is, while the client is putting all this money on the line, she continues to pay agency fees throughout the testing phase.
That’s 6 months of monthly payments on top of the ad spend regardless of results.
Listen:
There are better traffic sources than Facebook out there.
More affordable.
Faster.
Easier.
I just put together a new traffic case study where I share a super cool new traffic source that’s getting 15,862 English-speaking visitors per day.
I’ve been using it for years like clockwork.
Some of my campaigns have been running untouched for 4+ years as they continue to produce for me.
More...
Unlike Facebook clicks who are in a “social” mindset and want to escape their boring lives, clicks from this traffic source are in a “buying” mindset.
